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Why Should Your Business Invest in Marketing?
You hear a lot about marketing, but you may wonder why your business should invest in marketing. You have a great idea, and you know that people will buy it. But hold on, that is not always the case....
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How to Create an Effective Marketing Growth Strategy That Will Increase Sales
Creating a marketing growth strategy is essential for any business looking to expand. For any business owner, growth is a top priority. After all, the ultimate goal of any company is to increase its...
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Types of Marketing Strategy to Help Your Business Grow
Marketing is an essential part of any business, yet many business owners struggle with knowing which type of marketing strategy to use. With the vast amount of marketing techniques available, knowing...
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Understanding the Difference Between a Business Plan and a Marketing Plan
As a business owner, you are responsible for creating plans to guide your business activities and make informed decisions. Two of the most important plans are the business plan and the marketing plan....
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Affiliate Marketing 101 – What You Need to Know Before Diving in for Profits
Affiliate marketing is an essential component of digital marketing that business owners need to be well-versed in if they want to succeed online. It’s a powerful way to generate income by promoting...
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The Power of Tracking Your Marketing KPIs
As a business owner, you may have heard the term “KPIs” thrown around more often than not. However, do you know the true power behind tracking your marketing KPIs? Key performance indicators (KPIs) are...
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